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Sell Water Bottles on Amazon FBA: Why Do You Need to Register a Trademark?

Some of our clients are water bottle Amazon FBA sellers. Many questions from them are about trademark. As the wholesale private label water bottle manufacturer, we summary and share related information here.

Trademarks can be seen everywhere in our daily life. Some trademarks like Hydro Flask and Yeti have already won so great popular support that people tend to think about them while talking about outdoor tumblers. So both sellers or people who wanna start his or her own business intend to get a trademark for themselves. Registering a trademark seems a smart decision to distinguish your products from similar ones. But it doesn’t mean that you can be as successful as YETI as long as you have your own trademarks. If you are a water bottle seller on Amazon, hesitating whether to register a trademark or wanting to have quick success by a trademark, this article will be a great help to your final decision.

1. What is trademark?

what is trademark

Essentially, a trademark is a way for consumers to recognize and differentiate products or services from one company versus another. Examples of well-known water bottle trademarks include YETI, Hydro Flask, Stanley and Hydro Cell. These marks are instantly recognizable and have become associated with the products or services they represent.

For Amazon sellers, a trademark is a legal protection for their brand identity and intellectual property, which helps to establish their products and services on the Amazon platform. By registering a trademark with the appropriate government agency, such as the United States Patent and Trademark Office (USPTO), Amazon sellers can gain greater control over their brand identity and product listings on the platform. This can help to protect against counterfeit products and infringement, build customer trust, increase brand value, and provide access to powerful tools through Amazon’s Brand Registry program.

2. What are the advantages of registering a trademark for selling water bottles?

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In this part, we will explore the advantages of registering a trademark for businesses, with a particular focus on Amazon water bottle sellers. From brand protection to increased credibility, there are several benefits to registering a trademark. Understanding these advantages can help businesses make informed decisions about their brand and intellectual property strategy.

  • Trademark provides protection for your brand. By registering your trademark with the relevant government agency like the United States Patent and Trademark Office (USPTO), you gain legal ownership and exclusive rights to use the mark in relation to your products or services. This prevents other sellers from using a similar brand name, logo, or slogan, which could potentially confuse customers and harm your sales.
  • Trademark enables you to get Amazon Brand Registry. Amazon has a program called the Amazon Brand Registry, which gives registered trademark owners access to tools and features that help protect their brand and prevent counterfeits. If others intend to sell their products by using your brand name, you can get more power and backing support from Amazon to remove these infringing listings. Besides, Your listing content can get A+ display, which makes your product page more reliable as well as more beautiful.
  • Trademark powers you legal rights to stop other infringing behaviors. If someone is selling products under your trademarked name, or a name that is similar to yours, either on your Amazon listing or elsewhere in your product category, you have legal rights to stop them. Here are some suggestions for your rights protection.
  • You can send the infringer a cease and desist letter, informing them that they are breaking the law by infringing upon your trademark rights. You don’t  necessarily need a lawyer for this, and you can use a free cease and desist letter template that has been effective in scaring away hijackers in over 80% of  cases.
  • You can sue the infringer for infringement. If someone is selling your products without permission, or is causing confusion about the origin of your products or the integrity of your brand by selling similar products under your brand name or a similar-sounding name, you can take them to court for illegal use of your trademark. If you were the first to use that brand name and have the trademark, the court will likely order them to stop.
  • You can also request delivery of infringing goods, meaning that if a hijacker is selling products under your name illegally, you can legally ask that their products be delivered to you or destroyed to prevent them from re-entering the market. This typically only happens after a court has determined that there has indeed been trademark infringement.
  • You can ask for payment for damages. This option requires a lawyer, but you can have them send a letter to the infringer stating that they owe you compensation for the money you lost as a result of their sales under your trademarked brand name.
  • Trademark makes your brand more reliable. Having a registered trademark can increase your credibility as a water bottle seller. Once a trademark is registered, the brand owner is entitled to display the registered symbol, denoted by the superscript “R”, at the end of their brand name like “KingStar®” which adds prestige and legitimacy to their brand. If a company uses the ® symbol without being properly trademarked, they could face significant legal consequences.It shows customers that you are a legitimate business and that you have taken steps to protect your brand.
  • Trademark enhances your marketing competence. You can use the trademark symbol ® with a registered trademark, which can help distinguish your brand from competitors. This symbol can also increase the visibility of your brand in marketing materials and search results.
  • Trademark increased value of your company. A registered trademark can increase the value of your brand and your business overall. It means that both your company and your products are recognized by authorized organizations, making it easier to sell your business or attract investors.
  • Trademark helps you expand your business in other regions more easily. For instance, if you plan to get a new Amazon store from America to Canada or countries in UN, your original trademark can be used as the basis for ones in other regions mentioned above.

3. What are the disadvantages of registering a trademark for selling water bottles?

Everything has both sides. Trademark is not suitable for all water bottle sellers. If you are a beginner on Amazon sales, the trademark is not suggested for you until your products sell well. We gather several factors needed considering as follows.

  • Cost: Registering a trademark can be expensive, especially if you hire an attorney to help you through the process. The costs of registering a trademark can add up quickly, and if you’re a small business or an individual, it may not be feasible.
  • Time-consuming: Registering a trademark is a lengthy process, and it can take several months to a year or more to complete. This can be frustrating for business owners who want to protect their brand quickly.
  • Limited geographic protection: Registering a trademark only provides protection within the country where it was registered. If you want to protect your brand internationally, you need to register your trademark in each country where you want protection. This can be a significant challenge and expense for businesses that operate in multiple countries.
  • Risk of rejection: There is always a risk that your trademark application will be rejected. This can happen if your trademark is too similar to an existing trademark, or if it is too generic or descriptive.
  • Maintenance: Once you have registered your trademark, you are responsible for maintaining it. This means monitoring for infringers and taking legal action if necessary. It can be time-consuming and expensive to maintain your trademark rights.

A small business owner may find the cost of registering a trademark prohibitive, or a company that operates in multiple countries may struggle to register their trademark in each country. Additionally, if a trademark application is rejected, the business owner may need to start the process over or choose a different name, which can be frustrating and costly. Finally, maintaining a trademark can be time-consuming and expensive, as businesses need to monitor for infringers and take legal action if necessary.

4. How to register a trademark for your water bottles?

Reading here, we believe you, a water bottle seller, must have your own judgement whether to register trademark. If you insist on, please continue your reading. In this part, we’d like to show you three steps of how to register your own trademark.
Step 1: Ensure your trademark unique. You need to search on the USPTO’s Trademark Electronic Search System. Conducting a thorough search in the USPTO’s Trademark Electronic Search System (TESS) is an essential first step in the trademark registration process. It is important to search for not only the exact name you wish to trademark, but also for similar names that could potentially be confusingly similar to your mark.

When determining whether two marks are too similar, the USPTO considers a variety of factors, including the appearance, sound, and meaning of the marks. If the marks are found to be too similar, your registration may be denied or you may be required to disclaim certain parts of your mark.

Therefore, it is important to conduct a comprehensive search and, if necessary, seek the advice of a trademark attorney to ensure that your mark is not too similar to any existing trademarks in the same class.This step may sound complex but it is for what you will do later is effective.
Step 2: Preparation for trademark application. As long as you ensure your wanted trademark not protected, you can start your applying. We’ll show you the necessary information and requirements needed for filing a trademark application. Here are the details:

  • Applicant’s address and name
  • Applicant’s legal entity and citizenship
  • An address as well as name for further correspondence in the future (It can be different from the applicant’s name)
  • A blueprint for your wanted trademark (Ignore this if you only need to apply for a name)
  • A complete description for your trademark
  • A thorough list for goods and services provided by your company.
  • Goods or services’ class
  • An instance of your trademark and the time when it was first used
  • Your signature or the signature from a verified representative with date
  • Estimated fees of number of classes and application’s type

Step 3: Wait for your registration result. After finishing above materials, you can start your registration. Either TEAS Standard or Plus is a good choice for you. The Plus choice is simpler and less expensive; Additionally, it has a lower rejection rate. In any case, assuming you want to make a custom portrayal of your administrations or products that isn’t accessible in the preset rundown In addition to gives, the gamble related with the Standard choice might be more useful for your circumstance.

Whenever you’ve presented your application, you will get an affirmation receipt from the USPTO and a chronic number that you can involve to really take a look at the situation with your application in the Brand name Status and Record Recovery (TSDR) entrance.

5. Conclusion

In conclusion, registering a trademark for your water bottle brand is an important step to protect your intellectual property and build a strong brand reputation on Amazon. However, it’s crucial to assess your own needs and situations before deciding to register a trademark. Other factors such as high-quality products, effective marketing, and exceptional customer service are also crucial to succeed as a water bottle seller on Amazon.

If you’re looking for a reliable and experienced water bottle manufacturer, KingStar is a great option. KingStar provides all kinds of wholesale custom water bottles as well as customized services for people who wanna be a retailer of selling water bottles on different platforms.

Have questions or need support? Please feel free to send an email to sales@waterbottle.tech, you will get prompt reply within 24 hours.